PROJECTS
Projects are the work that matters.
These are real initiatives that aim to move humanity forward — responsibly, thoughtfully, and with long-term impact.
Some are started by us.
Some are built together with partners who share the same values.
Every project exists for a reason:
to reduce harm,
to fix what has been ignored,
or to improve systems that shape how we live.
This is not charity branding.
This is not trend-driven sustainability.
Projects live here because we believe they deserve attention, resources, and continuity.
Even when they are difficult.
Even when they are not profitable.
Even when they are uncomfortable.
Progress does not happen by accident.
It happens when someone decides to carry responsibility.
001# Zero Zero
Marine plastic awareness & recovery (in development)
ZeroZero is a project focused on understanding, reducing, and ultimately replacing plastic — starting from where plastic causes the most long-term harm: marine and natural environments.
The project operates along two parallel paths. The first is awareness and recovery. ZeroZero works to document how plastic ends up in nature, how it moves through ecosystems, and why current waste and recycling systems fail to prevent long-term damage. This work includes research, collaboration with local initiatives, and practical recovery efforts where they make sense. The objective is not symbolic cleanups or short-term gestures, but a deeper understanding of the problem and the conditions required for system-level change.
The second path focuses on alternatives and systems. ZeroZero aims to develop and promote replacements for conventional plastic products by exploring bio-based materials, supporting reusable product ecosystems, and reducing dependence on single-use solutions at a structural level. The intention is not to swap one material for another without questioning the system around it, but to rethink how products are designed, sourced, and circulated.
The long-term ambition is to build an open and transparent platform for sustainable sourcing — a practical alternative to opaque global marketplaces. Not another greenwashed catalog, but a curated ecosystem where materials, products, and supply chains are visible, verifiable, and accountable. A place where better choices are not hidden behind complexity, but made accessible through clarity.
002# Sponta
Context-aware culture, events & communities (in development)
Sponta is a project that explores how people discover, choose, and participate in culture — together.
At its core, Sponta is about lowering the friction of meaningful participation. It asks why finding the right event still feels harder than it should, why places that align with our values remain invisible, and why so many systems optimize for attention instead of presence. Sponta responds by shifting focus away from individual feeds and engagement metrics, and toward shared experiences that feel natural, relevant, and timely.
Rather than treating culture as content to be consumed, Sponta approaches it as something lived and co-created. It centers on local venues and communities, real-world events such as music, culture, sports, and gatherings, and on group-based decision-making instead of isolated choices. The emphasis is not on what is most popular, but on what fits — the moment, the place, the people.
The project experiments with new ways of surfacing events and activities by taking context seriously. Time, location, mood, and group dynamics matter. Participation is shaped by where you are, who you are with, and what kind of experience feels right in that moment. By acknowledging this, Sponta aims to make discovery feel less noisy and more intuitive.
The goal is not to push more content into the world, but to make participation easier and more human. In practice, Sponta supports cultural events and live sessions such as DJ sets, talks, and pop-ups, emerging communities and scenes that are still forming their identity, and venues that contribute to local culture rather than extract from it.