MANIFEST

We did not start to make clothes.

We started because we saw our shores filled with plastic and understood that this is not a sustainable way to live. At the same time, we became aware of how many people and small initiatives around the world are already working to address this and many other issues. Change is not waiting for permission. It is already happening.

Yet the world is full of brands, campaigns, and carefully arranged words. Sustainability has become an aesthetic, and change has become a marketing message. Solutions are turned into stories before they turn into action. We do not believe in that.

ABANDND is for people who are critical without being cynical. For those who want to understand what is happening beneath the surface and prefer doing over explaining. If the thought “just another clothing brand” crosses your mind, that reaction makes sense.

We do not sell identity, and we do not promise that a piece of clothing will make you someone else. We do not tell you who you are. We build things that hold up in what you already do. Clothing is a tool for us, not the goal. It is made to be used, not to seek attention.

The name ABANDND refers to things that are easily left aside. Issues that remain unaddressed because they are not visible enough, simple enough, or quick to fix. Our role is to bring these issues into view, connect them with people who want to act, and give them space to be seen.

We do not claim to be the solution. We do not promise fast answers or finished outcomes. We create visibility, connections, and ways to participate. We give our community a way to support and engage in change that feels real, not forced.

This manifesto is not a campaign and not a momentary statement. It is a compass. It guides where we direct our attention and why. ABANDND is not a seasonal idea, but a long-term way of looking at the world and taking part in it.

Clothing is only the beginning. ABANDND is a platform for projects and people who are already creating change, often without visibility. We are here to bring them forward.

ABANDND is not for everyone. And it does not need to be.

It is a brand for those who want to be part of change without making a spectacle of it.